UCI Health’s commercial “Journey” won an Emmy Award in the Commercial – Single Spot category from the National Academy of Television Arts & Science-Pacific Southwest Chapter.
The commercial, which follows a pregnant woman whose breast cancer diagnosis put her pregnancy at risk, was inspired by real patient stories of UCI Health care teams treating breast cancer through pregnancy.
CREATIVE DIRECTION | CAMPAIGN CREATIVE | BRANDING BROADCAST DESIGN | SOCIAL MEDIA CONTENT | EVENT / EXPERIENTIAL | 3D DEVELOPMENT | APPAREL | VIDEO / MOTION GRAPHICS
In 2020 343 Industries needed to postpone the release of its highly anticipated new campaign Halo Infinite. In order to keep the fans satiated and excited my team and I were tasked with coming up with a creative way to transmit a message from the primary villain of the upcoming game. We were only given the audio track and about 2 and a half weeks to work on this project. What we came up with got over a million views in less than 24 hours, trended top 5 on twitter, and created countless spin off videos from fans breaking down our content frame by frame. Needless to say it got the fans pumped!
