In 2023, I co-founded Mother, an innovative home and garden company that uses the power of probiotics to make plant care easy for everyone. We launched our first product in August of that year and have steadily expanded our regional footprint in stores across Washington State. Riding the momentum of our success in retail, we took the leap into the e-commerce in the spring of 2024, and the positive results have continued.
As co-founder, I've donned many hats, leveraging my diverse background in sales, marketing, brand development, strategy, and design. Mother has been the true adventure into entrepreneurship I was hoping for, and I'm excited to continue to share our story as it grows!
CREATIVE DIRECTION | CAMPAIGN CREATIVE | BRANDING BROADCAST DESIGN | SOCIAL MEDIA CONTENT | EVENT / EXPERIENTIAL | 3D DEVELOPMENT | APPAREL | VIDEO / MOTION GRAPHICS
Fan Team Radio (FTR) is a Formula 1 podcast channel dedicated to covering everything going on in F1 Racing. I was asked to create branding and some social assets to get them started.
In late 2018 I was asked to develop a logo for a new German Shepherd kennel. They were looking for a playful logo that was different from the traditional side profile concept. We landed on concept that is both professional and playful matching the personality of this great breed.
In 2017 I was asked to develop a logo for a group of retired Green Beret’s, a special operations unit run by the U.S. Army, who were starting a non-profit organization. Using the unique knowledge and skillset they learned while serving our country the organization wanted to use those assets to make an impact in struggling low income communities. We were able to create something that was emblematic of their unit, modern looking and mission driven. I’m happy to say the organization is going strong a few years in.
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Start the Heart is a foundation based in Louisville, KY that intends to improve survival from cardiac arrest in their community. The foundation offers hands-only CPR education at no cost to the recipient educating people about cardiac arrest and what to do in a cardiac emergency. They needed a new logo that would represent their efforts and symbolize CPR. I created a design concept that was based on continuing motion. Like CPR this logo is rhythmic and impactful.
