In 2016 America’s Navy tasked Wunderman with building a modern experience to recruit the best and brightest young minds. In just 68 days we created 2 unique mobile units to travel the country to give potential recruits a one of a kind virtual reality experience, various STEM activities, socially shareable experiences, and the opportunity to speak with active sailors and recruiters.
With the launch of Halo Infinite in 2021 the Halo Championship Series (HCS) events became a major touch point for Halo to connect directly with its most passionate fans around the world. These global events act as a celebration for the games storied franchise, a gathering place for fans and most importantly as a multiplayer esports tournament for gamers.
We worked internally to make each event unique to the location and created all branded stages, print, social, and on-screen graphics.
Goodyear latest marketing campaign is to recognize greatness, both on the gridiron and off, as “Blimpworthy”. As hosts of the Cotton Bowl, they wanted to bring a memorable physical, digital and immersive expereince that would give fans the same opportunity to rise to the occasion and be likewise “Blimpworthy”.
We partnered with Next/Now to build an interactive instillation that greeted fans outside the stadium and gave them a deep dive into Goodyear’s brand messaging. We created a 10-foot tall LED avatar that encouraged participants to shine in a series of physical challenges including long jump, high jump, and ladder drills. A brand Ambassador recorded the scores and added to a slow motion video capture given to the participant to share with friends, family, and their social network.
Onlookers looked on an cheered their fellow fans as shares and tweets entered the cybersphere.
All in all, over 1300 fans took place in the event, making it a successful activation and an appropriate value add to an already exciting day.
The Shell National Wholesale Conference 2019 was a large, two-day, invite only, conference in Los Angeles, CA connecting attendees and leading wholesalers in the energy industry. This conference is held every 4 years with the objective of unifying the company and giving each franchise operator the opportunity to learn, explore, and invest in the latest tools Shell has provided for continued success and consistency around the world.
Our task was simple: develop a cohesive narrative for the conference, design the look and feel, and execute the entire footprint. The conference spanned over 100,000sqft and focused on 3 areas of improvement: Customer Experience, Loyalty, and Fuels. We were given the over arching theme of “Winning Together” and were off and running. By tweaking our visual narrative of “Winning Together by Making Connections” we created an engaging experience that gave Shell a easy way to connect with attendees and wholesalers.
