As we geared up for the highly anticipated launch of Halo Infinite, we recognized that Halo's esports program, the Halo Championship Series (HCS), was due for refreshing transformation. We devised a brand strategy that not only honors the rich legacy of Halo and HCS but also injects a modern twist that embraces the thrilling future of the franchise.
Through a collaborative effort, we expertly navigated the creative and production processes in tandem, breathing new life into the brand with refreshed identities, an new and innovative broadcast package, eye-catching global event materials, enticing promotional assets, dynamic social content, stylish apparel, and so much more! I had the privilege of leading an exceptional team of internal creatives and producers, while also joining forces with the talented minds at Capacity Studios and Esports Engine. Together, we set the stage for an unforgettable esports experience that will resonate with Halo fans around the world!
CREATIVE DIRECTION | CAMPAIGN CREATIVE | BRANDING BROADCAST DESIGN | SOCIAL MEDIA CONTENT | EVENT / EXPERIENTIAL | 3D DEVELOPMENT | APPAREL | VIDEO / MOTION GRAPHICS
In 2023, I co-founded Mother, an innovative home and garden company that uses the power of probiotics to make plant care easy for everyone. We launched our first product in August of that year and have steadily expanded our regional footprint in stores across Washington State. Riding the momentum of our success in retail, we took the leap into the e-commerce in the spring of 2024, and the positive results have continued.
As co-founder, I've donned many hats, leveraging my diverse background in sales, marketing, brand development, strategy, and design. Mother has been the true adventure into entrepreneurship I was hoping for, and I'm excited to continue to share our story as it grows!
In 2016 America’s Navy tasked Wunderman with building a modern experience to recruit the best and brightest young minds. In just 68 days we created 2 unique mobile units to travel the country to give potential recruits a one of a kind virtual reality experience, various STEM activities, socially shareable experiences, and the opportunity to speak with active sailors and recruiters.
This UCI Health’s commercial “Journey” won an Emmy Award in the Commercial – Single Spot category from the National Academy of Television Arts & Science-Pacific Southwest Chapter.
This powerful ad tells the inspiring true story of a courageous pregnant woman facing the unimaginable: a breast cancer diagnosis that endangers both her own life and that of her unborn child. Driven by an unwavering determination to find a treatment that would allow her to fight cancer while nurturing a healthy baby, she finds an ally in UCI Health—the only hospital in the United States equipped to provide this extraordinary level of medicine and care.
In 2020 343 Industries needed to postpone the release of its highly anticipated new campaign Halo Infinite. In order to keep the fans satiated and excited my team and I were tasked with coming up with a creative way to transmit a message from the primary villain of the upcoming game. We were only given the audio track and about 2 and a half weeks to work on this project. What we came up with got over a million views in less than 24 hours, trended top 5 on twitter, and created countless spin off videos from fans breaking down our content frame by frame. Needless to say it got the fans pumped!
Goodyear latest marketing campaign is to recognize greatness, both on the gridiron and off, as “Blimpworthy”. As hosts of the Cotton Bowl, they wanted to bring a memorable physical, digital and immersive expereince that would give fans the same opportunity to rise to the occasion and be likewise “Blimpworthy”.
We partnered with Next/Now to build an interactive instillation that greeted fans outside the stadium and gave them a deep dive into Goodyear’s brand messaging. We created a 10-foot tall LED avatar that encouraged participants to shine in a series of physical challenges including long jump, high jump, and ladder drills. A brand Ambassador recorded the scores and added to a slow motion video capture given to the participant to share with friends, family, and their social network.
Onlookers looked on an cheered their fellow fans as shares and tweets entered the cybersphere.
All in all, over 1300 fans took place in the event, making it a successful activation and an appropriate value add to an already exciting day.
In March of 2018 Shell launched a new program geared toward rewarding its best customers with unique opportunities and experiences. We created an exclusive website for customers who earned GOLD+ Status to receive special offers to events such as the BMW Ultimate Driving Experience and an exclusive dinner with world renowned chef Rick Bayless. We engaged customers so that they would not only love our products but also the brand.
The Shell National Wholesale Conference 2019 was a large, two-day, invite only, conference in Los Angeles, CA connecting attendees and leading wholesalers in the energy industry. This conference is held every 4 years with the objective of unifying the company and giving each franchise operator the opportunity to learn, explore, and invest in the latest tools Shell has provided for continued success and consistency around the world.
Our task was simple: develop a cohesive narrative for the conference, design the look and feel, and execute the entire footprint. The conference spanned over 100,000sqft and focused on 3 areas of improvement: Customer Experience, Loyalty, and Fuels. We were given the over arching theme of “Winning Together” and were off and running. By tweaking our visual narrative of “Winning Together by Making Connections” we created an engaging experience that gave Shell a easy way to connect with attendees and wholesalers.
