Gearing up for the launch of Halo Infinite, we needed to revitalize the visual identity of the ESports Program, Halo Championship Series (HCS). Parallel pathing the design and production of the collective rebrand and cinematic intro, we worked internally on brand strategy, identity, print, social, and on-screen graphics. During this project, I had the opportunity to work with a fantastic groups of internal creatives and collaborate externally with Capacity Studios and Esports Engine.

CREATIVE DIRECTION | CAMPAIGN CREATIVE | BRANDING BROADCAST DESIGN | SOCIAL MEDIA CONTENT | EVENT / EXPERIENTIAL | 3D DEVELOPMENT | APPAREL | VIDEO / MOTION GRAPHICS

In 2016 America’s Navy tasked Wunderman with building a modern experience to recruit the best and brightest young minds. In just 68 days we created 2 unique mobile units to travel the country to give potential recruits a one of a kind virtual reality experience, various STEM activities, socially shareable experiences, and the opportunity to speak with active sailors and recruiters.

UCI Health’s commercial “Journey” won an Emmy Award in the Commercial – Single Spot category from the National Academy of Television Arts & Science-Pacific Southwest Chapter.

The commercial, which follows a pregnant woman whose breast cancer diagnosis put her pregnancy at risk, was inspired by real patient stories of UCI Health care teams treating breast cancer through pregnancy.

In 2020 343 Industries needed to postpone the release of its highly anticipated new campaign Halo Infinite. In order to keep the fans satiated and excited my team and I were tasked with coming up with a creative way to transmit a message from the primary villain of the upcoming game. We were only given the audio track and about 2 and a half weeks to work on this project. What we came up with got over a million views in less than 24 hours, trended top 5 on twitter, and created countless spin off videos from fans breaking down our content frame by frame. Needless to say it got the fans pumped!

Goodyear latest marketing campaign is to recognize greatness, both on the gridiron and off, as “Blimpworthy”. As hosts of the Cotton Bowl, they wanted to bring a memorable physical, digital and immersive expereince that would give fans the same opportunity to rise to the occasion and be likewise “Blimpworthy”.

We partnered with Next/Now to build an interactive instillation that greeted fans outside the stadium and gave them a deep dive into Goodyear’s brand messaging. We created a 10-foot tall LED avatar that encouraged participants to shine in a series of physical challenges including long jump, high jump, and ladder drills. A brand Ambassador recorded the scores and added to a slow motion video capture given to the participant to share with friends, family, and their social network.

Onlookers looked on an cheered their fellow fans as shares and tweets entered the cybersphere.

All in all, over 1300 fans took place in the event, making it a successful activation and an appropriate value add to an already exciting day.

In March of 2018 Shell launched a new program geared toward rewarding its best customers with unique opportunities and experiences. We created an exclusive website for customers who earned GOLD+ Status to receive special offers to events such as the BMW Ultimate Driving Experience and an exclusive dinner with world renowned chef Rick Bayless. We engaged customers so that they would not only love our products but also the brand.

The Shell National Wholesale Conference 2019 was a large, two-day, invite only, conference in Los Angeles, CA connecting attendees and leading wholesalers in the energy industry. This conference is held every 4 years with the objective of unifying the company and giving each franchise operator the opportunity to learn, explore, and invest in the latest tools Shell has provided for continued success and consistency around the world.

Our task was simple: develop a cohesive narrative for the conference, design the look and feel, and execute the entire footprint. The conference spanned over 100,000sqft and focused on 3 areas of improvement: Customer Experience, Loyalty, and Fuels. We were given the over arching theme of “Winning Together” and were off and running. By tweaking our visual narrative of “Winning Together by Making Connections” we created an engaging experience that gave Shell a easy way to connect with attendees and wholesalers.

Outback Steakhouse has one of the most popular promotions in Nascar that has fan's all over the country coming in for free Bloomin' Onions. On Monday's following a top ten finish from our sponsored driver, Kevin Harvick, Outback gives away free blooms in a celebration known as Bloomin' Monday.

In our second year of celebrating Bloomin' Monday's we were asked to come up with a fun new look for the promotion and a way to spread the word using Outback's social channels, digital advertising and on sight marketing materials. 

We developed a campaign that celebrated Kevin Harvick and his efforts to rescue everyone from the dread of Monday's. We did a heroic type photoshoot with the driver and his No.4 car to help bring our idea to life and allowed our Outback logo to act like the bat symbol to let everyone know it was Bloomin' Monday.